RioTex Consulting helps small and medium businesses succeed in ecommerce marketplaces.
Founded in Austin, Texas by Alan Vazquez, with roots in Buenos Aires, Argentina, RioTex brings 10+ years of ecommerce experience across operations, supply chain, merchandising, and category management.

We know that marketplaces like Amazon, Walmart, and Shopify can feel overwhelming — that’s where we come in. Our mission is simple: make ecommerce accessible, profitable, and sustainable for brands of all sizes.

Whether you’re launching for the first time or looking to optimize your existing performance, RioTex Consulting is here to guide your business every step of the way.